Today Electronics Arts Inc. (NASDAQ: EA) and Eredivisie CV, the cooperation of the 18 clubs forming the most prestigious league of professional football in the Netherlands, have announced a multi-year partnership renewal with EA SPORTS.
“The Eredivisie maintains a very special place in the world of football. With incredible talent and emblematic clubs that are known across the globe, the league is a leader in the development of elite players and coaches”, said David Jackson, VP Brand, EA SPORTS FC. “Our renewed partnership underlines a commitment to continually offer the most authentic interactive football experiences in the world. We are excited to further enhance our cooperation with a league that has been a part of the EA SPORTS family for so many years.”
Marc Rondagh, Head of Marketing and Commercial Development at Eredivisie CV: “The Eredivisie is proud to extend its partnership with EA SPORTS by becoming part of the EA SPORTS FC brand ecosystem, recognizing the Eredivisie to be among the top leagues in the world. The football games created by EA SPORTS have been considered the number one football game among Dutch gamers for years, and this extension offers the Eredivisie the opportunity to engage young fans even more in the beautiful game of football and their favorite Eredivisie club. The above culminates in the KPN eDivisie: the Dutch EA SPORTS FC league where gamers, the Eredivisie clubs & players and EA SPORTS FC all come together.”
EA SPORTS FC
EA SPORTS has defined interactive football for 30 years and built a global football community of more than 150 million across multiple platforms – a community that EA SPORTS FC will now continue to grow alongside partners such as Eredivisie who share a common goal of a fan-first future of football. Built on a foundation of inclusivity and innovation, fans will continue to experience unrivaled authenticity with access to more than 19,000 fully licensed players, 700 teams and 30 leagues, with the support of over 300 global football partners that will allow further expansion into new areas around both women’s and grassroots football.
Fans can register at easports.com/fc to Join the Club and be among the first to learn more, ahead of detailed product updates coming in July. Follow EA SPORTS on Twitter, Instagram and YouTube to stay up to date with the latest news and announcements.