Michael Meltzer, Head of Business Development of Sorare, said: “Eredivisie is one of the world’s most iconic leagues; with unparalleled history, great talents and one of the largest and most passionate fanbases in the sport. We’re beyond excited to expand our partnership with such a league that is just as committed to innovating to bring authentic experiences to their fans as we are. Thanks to this exclusive deal, fans from across the globe will be able to use Sorare to get even closer to the Eredivisie clubs that they love, from Ajax to PSV Eindhoven, from Feyernoord to one of the other iconic Eredivisie clubs.”
Marc Rondagh , Head of Marketing & Commercial development, of Eredivisie, said: “At Eredivisie, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to their club and the global football community. Actually, we were one of the first leagues to join the innovative game Sorare. Sorare’s fantasy game represents the future of online football fandom, and we’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”
