Eredivisie and Sorare extend global partnership until 2025

Sorare combines a free-to-play fantasy game with digital collectibles - underpinned by non-fungible technology to create digital scarcity for each card - to bring fans closer to the game they love. Sports collectibles have long helped fans celebrate their love of football and with Sorare they can now experience a new world of online fandom where they can own and manage cards of their favorite players and hone their passion for the game.

The first-of-its-kind partnership will also provide enhanced opportunities for Eredivisie - a league that is known worldwide for its great talent pool - to engage new fans across the globe through Sorare, which has users in 185 countries, and benefit from novel revenue streams granted through this relative new licensing categories.

The exclusive partnership is the latest in a series of major milestones for Sorare as it experiences phenomenal global growth and demand for its unique sports entertainment offering, which now has over 3 million users worldwide and 280+ partnering sports organisations - including the Spanish LaLiga, the German Bundesliga and Italian Lega Serie A - as well as partnerships with world-class athletes such as Kylian Mbappé, Lionel Messi and Serena Williams.

Michael Meltzer, Head of Business Development of Sorare, said: “Eredivisie is one of the world’s most iconic leagues; with unparalleled history, great talents and one of the largest and most passionate fanbases in the sport. We’re beyond excited to expand our partnership with such a league that is just as committed to innovating to bring authentic experiences to their fans as we are. Thanks to this exclusive deal, fans from across the globe will be able to use Sorare to get even closer to the Eredivisie clubs that they love, from Ajax to PSV Eindhoven, from Feyernoord to one of the other iconic Eredivisie clubs.”

Marc Rondagh , Head of Marketing & Commercial development, of Eredivisie, said: “At Eredivisie, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to their club and the global football community. Actually, we were one of the first leagues to join the innovative game Sorare. Sorare’s fantasy game represents the future of online football fandom, and we’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”