Eredivisie sticker collection returns after five years
From Wednesday 14 January, the nationwide campaign Voetbalplaatjes Scoren with PLUS will kick off. Together with official partner PLUS, Eredivisie CV will make Eredivisie clubs and players part of the weekly shopping experience of millions of Dutch fans, young and old, for ten weeks. After a five-year absence, the popular sticker campaign officially returns to stores across the Netherlands.
Collect, trade and score
From Wednesday 14 January through Tuesday 24 March, shoppers can collect unique football stickers at all 440 PLUS supermarkets. For every €10 spent on groceries, customers receive a sticker pack containing four football stickers. New this edition is the scale of the collection: more stickers than ever before, with 16 stickers per club and a total of 288 to collect.
All stickers can be stored in a specially designed collector’s album packed with player information and fun extras. The campaign is further enhanced with, among other things, stick-on tattoos, a personalised sticker sheet, a collector’s tin, a prize promotion featuring a golden wrapper, and four exclusive XXL stickers (including a sticker sheet showcasing the logos of all eighteen Eredivisie clubs).
Nationwide visibility
The campaign will be visible in all PLUS stores and supported across television, radio, leaflets, outdoor advertising, online channels and stadium advertising boards. In the TV commercial, Guus Til (PSV), Sem Steijn (Feyenoord), Davy Klaassen (Ajax), Ricky van Wolfswinkel (FC Twente) and Tjaronn Chery (N.E.C. Nijmegen) face a rapid-fire Q&A during a specially staged kids’ press conference.
PLUS–Eredivisie partnership
PLUS has been an Official Partner of the Eredivisie since this season. Following the success of Cluppies, Voetbalplaatjes Scoren is the second major savings campaign within this partnership.
The partnership brings together the elite level of Eredivisie football with the local strength of PLUS supermarkets, bringing fans, their favourite clubs and everyday shopping closer together.
