Eredivisie and Sorare Extend Exclusive Global Partnership Through 2027

Fans, collectors and fantasy players from across the globe will continue to collect, play and win with Eredivisie digital cards - featuring iconic clubs, top talents and rising stars from one of Europe’s most exciting leagues. From Ajax and PSV Eindhoven to Feyenoord and AZ Alkmaar, the Eredivisie remains a powerhouse of football development, with a global reputation for nurturing the next generation of world-class players. 

This season marks a major gameplay evolution for Sorare: For the first time, Eredivisie fans will enjoy a dedicated competition on Sorare, bringing them closer to their clubs and players each week. Managers from around the world will be able to compete head-to-head with Eredivisie-specific lineups to prove who knows the Dutch league best - bringing fans even closer to the action each gameweek. On top of bragging rights, as usual, top-performing Managers will have the chance to win exclusive rewards. 

Sorare is a global fantasy sports platform that blends strategic gameplay with officially licensed digital collectibles. By collecting and managing cards of their favorite players - each secured by blockchain technology to guarantee true digital scarcity - fans experience a new form of online fandom that rewards both passion and performance. 

With over 5 million registered users and more than 300 licensed clubs and leagues, including the Premier League, LaLiga, the Bundesliga, and Ligue 1, Sorare continues to lead the way in sports entertainment. The renewal of the Eredivisie partnership represents another milestone in Sorare’s mission to connect the world to football through innovation, ownership and gameplay. 

For the Eredivisie, this partnership offers a dynamic new channel to engage international audiences, amplify visibility, and tap into emerging digital revenue streams - solidifying its position as a forward-looking league at the heart of football’s digital transformation. 

Nicolas Julia, co-founder and CEO of Sorare: “This renewal is more than a partnership - it’s about re-inventing the football game of the future. A game that rewards Managers like never before, and a league that fans love for its scouting, its rising stars and its world-class talent. Together, we’re bringing Dutch football closer to millions of fans worldwide through innovation, ownership and gameplay” 

Marc Rondagh, Head of Marketing and Commercial Development Eredivisie CV: “Our collaboration with Sorare has been a unique and long-standing example of the Eredivisie’s ambition to lead the way in digital innovation and fan engagement. We’re proud to extend this partnership and continue building a future where fans across the globe can connect with Dutch football in new and interactive ways.”