Since 1997, the eighteen Eredivisie clubs have united in an independent legal form. The Eredivisie CV is mainly engaged in the interests of the Eredivisie clubs at both national and international level. The mission of the Eredivisie CV is to promote the quality of football in the Netherlands under common name and account, including the following:
- Organizing and taking care of the Eredivisie;
- Participating in and in collaboration with Eredivisie Media & Marketing C.V. and third parties, with the aim of optimally exploiting collective Eredivisie rights;
- Maintaining relationships with similar leagues abroad;
- Promoting safety in and around the stadiums.
In the national field, the Eredivisie CV works closely with the Royal Dutch Football Association (KNVB) and the First Division (Coöperatie Eerste Divisie). The KNVB has the role of organizer, regulator and maintainer. The Eredivisie CV is the industry association that represents the rights, interests and position of its members: the 18 Eredivisie clubs.
As part of the exploitation of collective live TV rights, the Eredivisie clubs decided unanimously on 10 March 2008 to create a new way. For the exploitation of the live rights was chosen to set up its own football channel: Eredivisie Live. A new entity was established: Eredivisie Media and Marketing CV (EMM CV).
This joint venture was established by Eredivisie CV and Endemol Sports Investments. From this company, the collective media and sponsorship rights are operated on behalf of the Eredivisie clubs. In 2010, the Royal Dutch Football Association took an interest in EMM and in 2012 FOX International Channels acquired a majority stake. EMM currently also operates the premium TV channels under the name ESPN, as well as the digital base station FOX. ESPN is the Netherlands live football channel with the Eredivisie, Jupiler League, KNVB Cup, Bundesliga, UEFA Europa League and a large number of foreign cup tournaments. The NFL and MLB are also live on ESPN. ESPN is nationally available from all TV providers.
The Eredivisie CV has eleven employees:
- Jan de Jong (CEO)
- Victor Vliegenthart (Strategic Advisor)
- Marc Rondagh (Head of Marketing and Commercial Development)
- Bas Raemakers (Head of International Commerce & Strategy)
- Mark-Jan Fledderus (Technical Manager)
- Aukje Geubbels (Projectmanager Marketing & CSR)
- Gina Peters (Projectmanager Marketing & CSR)
- Michel Dusée (Projectmanager Marketing)
- Arnoud Schonis (Manager International Affairs)
- Saoed Habieb (Database Manager)
- Jos van Helvoirt (Contentmanager (e)Sports Eredivisie)
- Gladys Ebell (Office Manager)
- Sabine Post (Office Manager)
- Etienne Rijntjes (Finance Manager)
- Miranda de Rooij - van de Bijl (Finance)